Xbox - Dreamland

To mark the 2022 FIFA World Cup, we were tasked with creating some 2D parallax animations for Xbox. Working in Cinema 4D and After Effects alongside creative agency, Edelman, our team created a multi-channel social campaign. We incapsulated the French and English teams within multiple recognisable gaming worlds: Halo, Minecraft, The Elder Scrolls and Forza.

The final outputs have a paint-like, handcrafted, unique quality and were heavily engaging throughout the World Cup on social media. 


Client - Xbox

Agency - Edelman

Executive Creative Director – Jamie Cordwell

Associate Creative Director (Art Director) – Thiago Campos

Associate Creative Director (Copywriter) – John Wilds

Producer – Diane Chan

Associate Director – Amy Dyson

Associate Director – Ewen Doddrell

Senior Director – James Donovan

Business Affairs – Avrian McCoy

Animation Studio - Blind Pig

Animation - Sean Cooper, Kingsley Harris, Lawrence Scanlon, Hugh Loughrey

Illustration - Niall High

Producer - Roberta Fox

Executive Producer - Thierry Levy

Music & Sound Design - Whitelabel Studios

Music Composer & Audio Engineer - Jamie Lyme