Vodafone - Rugby Lions

We helped Vodafone and Ocean Labs create a first of its kind, dynamic, 3D experience for London’s iconic and world-famous Piccadilly Lights.

Using forced perspective, we created the illusionary impact of a giant rugby ball launching through a crumbling London building facade, revealing the iconic rugby ambassadors, Sam Warburton, Maggie Alphonsi, Paul O’Connell, and Jeremy Guscott being brought to life as 25ft large avatars.

Created together with the talented team at Ocean Outdoor, the bold campaign is a celebration of the British And Irish Lions' tour to South Africa.

The takeover was live for an entire week from the 26th July 2021, shattering the building and leaving passers-by aghast on an hourly basis.



Agency - Ogilvy UK 

Creative Director - Trevallyn Hall 

Senior Creatives - Nick Sheppard, Tom Webber 

Managing Partner - Dani O’Donnell 

Account Director - Danny G. 

Project Director - Michael Fry 

Account Manager - Kate Middleton 

Media Agency - Carat 

Account Director - Emily Paterson 

OOH Strategy Director - Lee Mabey 

OOH Agency - Ocean Outdoor 

Senior Project Manager - Melanie Blood 

Director of Ocean Labs - Catherine Morgan

Head of Design & Studio - David Tait 

Animation - Blind Pig 

EP & Producer - Thierry Levy

Creative Lead - Sean Cooper 

Animation - Sean Cooper, Lawrence Scanlon 

Creative Director - Ric Comline