Vodafone - Rugby Lions
We helped Vodafone and Ocean Labs create a first of its kind, dynamic, 3D experience for London’s iconic and world-famous Piccadilly Lights.
Using forced perspective, we created the illusionary impact of a giant rugby ball launching through a crumbling London building facade, revealing the iconic rugby ambassadors, Sam Warburton, Maggie Alphonsi, Paul O’Connell, and Jeremy Guscott being brought to life as 25ft large avatars.
Created together with the talented team at Ocean Outdoor, the bold campaign is a celebration of the British And Irish Lions' tour to South Africa.
The takeover was live for an entire week from the 26th July 2021, shattering the building and leaving passers-by aghast on an hourly basis.
Agency - Ogilvy UK
Creative Director - Trevallyn Hall
Senior Creatives - Nick Sheppard, Tom Webber
Managing Partner - Dani O’Donnell
Account Director - Danny G.
Project Director - Michael Fry
Account Manager - Kate Middleton
Media Agency - Carat
Account Director - Emily Paterson
OOH Strategy Director - Lee Mabey
OOH Agency - Ocean Outdoor
Senior Project Manager - Melanie Blood
Director of Ocean Labs - Catherine Morgan
Head of Design & Studio - David Tait
Animation - Blind Pig
EP & Producer - Thierry Levy
Creative Lead - Sean Cooper
Animation - Sean Cooper, Lawrence Scanlon
Creative Director - Ric Comline