BLIND PIG ANIMATION

Everyone now and again a brief lands on your desk that you just can't resist... this was definitely one of these!

When Chuckles Studios approached us to partner with them and agency Uncharted for the new TopCashback campaign, we jumped at the chance. The theme: Joy Joy!

Led by Uncharted’s beautifully considered art direction, we built a bespoke workflow to bring this playful new world to life. Characters and environments began the old-school way - hand-drawn sketches, rich with personality - before being seamlessly developed and animated using an integrated AI pipeline. The result? A distinctive visual language that stayed true to the campaign’s look, feel, and brand identity.

By blending traditional artistry with emerging technology, we put our artists’ craft front and centre, while embracing new tools to push the work further. The campaign leans into visual and audible ASMR, with characters and environments designed to feel tactile, relatable, and packed with feel-good energy, and delivering maximum JOY at every turn!

With a wide range of assets, the campaign rolled out across television, social, cinema, print, and multiple DOOH executions - spreading the joy everywhere it landed.

CREDITS

Client - TopCashBack

Agency - Uncharted

Animation - Blind Pig

Executive Creative Director - Ric Comline

Art Direction - Christine Peters

Storyboard Artist - Andrew Clarke

Character Design - Andrei Sitari, Christine Peters

Background Concept Artist - Xavi Ren

2D Animation - William Smith

AI Pipeline - Ric Comline, Matt Burn

AI Animation - Ric Comline, Matt Burn, Lawrence Scanlon, Sveety Kolesnichenko

Compositing - Ric Comline, Lawrence Scanlon

Executive Producer - Thierry Levy

Senior Producer - Roberta Fox

Production Assistant - Ben Riley

Sound - Factory Studios

Music - Universal