Ted Baker - Let's Gift Lucky

Ted Baker's new visual merchandise campaign introduces some very lucky gifting this year. The animated army of bright red lucky cats was designed in response to the client's brief, which was to create an asset which would implement an element of humour, whilst complementing their visual merchandising in store. Working in Cinema 4D and After Effects, composition and timings were imperative to the success of this project, which is being played out across all of Ted Baker's online platforms, as well as in all UK stores.

CREDITS

Client - Ted Baker London

Chief Customer, Marketing & Digital Officer - Jason Beckley

Head of Digital & Creative Content - Matt Damsell

Motion Design Manager - Lewis Bolton

Animation Studio - Blind Pig

Creative Director - Ric Comline

Animation Lead - Lawrence Scanlon

Design & Animation - Lawrence Scanlon, Kingsley Harris, Hugh Loughrey 

Producer - Roberta Fox

Executive Producer - Thierry Levy