Samsung - Trade In

Household furniture items are given humanly characteristics as they cough up old devices as part of Samsung's 'Trade In' campaign. This ejecting chest of drawers was created in Cinema4D and given a colourful palette to bring it, quite literally, to life.


Client -  Samsung UK

Agency - BBH

Creative Directors - Philip Holbrook, Stu Royall

Copywriter - Chloe Neal

Art Director - Ciara Boyle

Producers - Sarah Tooley, Zoe Lynch, Nikola Oksiutycz


Animation Studio - Blind Pig

Design & Animation - Niall High, Lawrence Scanlon, Hugh Loughrey

Producers - Ana Hoxha, Sarah Maerz 

Executive Producer - Thierry Levy