Sail GP - Piccadilly

Another splash at the Piccadilly lights, this time promoting SailGP's fourth season through an interactive film, 'We Are Racing'. Using DeepScreen technology, our 3D team created and animated SailGP’s hydrofoiling F50 boats, hurtling them outwards of the screen towards an unsuspecting audience. To celebrate the new campaign, Hannah Mills OBE, the most successful female sailor in Olympic history and Matt Gotrel MBE, Olympic rowing gold medalist, arrived in Piccadilly Circus to unveil the campaign.


Client - Sail GP

OOH Agency - Ocean Outdoor

Head of Design & Studio - David Tait

Project Manager - Bruno Jardim

Animation - Blind Pig

Creative Director - Ric Comline

Creative Leads - Ric Comline, Sean Cooper

Animation - Ric Comline, Sean Cooper, Kingsley Harris, Lawrence Scanlon

Executive Producer - Thierry Levy

Producer - Ana Hoxha

Production Assistant - Susie Josephs