The North Face
It is well and truly big coat season, which we were glad to welcome in this year with The North Face.
The brand synonymous with outdoors adventure and style unveiled their new ’73 Parka, a coat that harkens back to a retro design with the comforts of modern technology, at Times Square in New York. We were able to bring our inimitable deep screen touch to their live-action edit of close ups of the jacket, as well as some cooling weather elements.
Using C4D, we added a snowy billow across the first shot, with flakes that swirl and stick along the glass screen above the city. We also implemented a glacial-looking mist that ebbs through spot, blooming into a fine frost for the final full-body end shot.
Client - The North Face
Media Agency - Ocean Outdoor
Head of Design & Studio - David Tait
Project Manager - Bruno Jardim
Animation - Blind Pig
Creative Leads - Ric Comline, Sean Cooper
Animation - Kingsley Harris, Nelson de Sousa
Compositing - Michael Woodruff
Storyboarding - Christine Peters
Executive Producer - Thierry Levy
Producer - Ana Hoxha
Production Assistant - Susie Joseph