Nissan - Cells
When we were approached by Unit9 and Lucky Generals to design some frames for their latest Nissan campaign, we didn’t realise it was for a life-sized Zoetrope in a remote desert!
Tasked with designing the 150 illustrations, we began by storyboarding and sketching out concept frames of the car and the kanji (a system of Japanese writing). Brush textures were imperative to the consistency of Nissan’s brand aesthetic, so we designed with our own paint brushes via TVPaint, a 2D software for frame-by-frame animation. The final step was bringing the hand-drawn sequences together, which was completed within After Effects.
The brand’s tagline, ‘Designed to make you feel electric’ features at the end of the film, but it’s a sentiment which also echoed through the entire animation process.
CREDITS
Agency - Dark Horses
Producer - Leah Wattley
Executive Creative Director - Steve Howell
Chief Strategy Officer - Matt Readman
Creative Directors - Adam Burns, Paco Lopez
Head of Production - Andy Walsh
Production Company - UNIT9
Films Director - James Medcraft
Creative Director - Sean Pruen
DOP - Carl Burke
Executive Producer - Greg Hemes
Producer - Geoff Stickler
Edit - Alex Burt
Service Company - Blur Films
Animation Studio - Blind Pig
Design & Animation - Christine Peters
Producer - Ollie Ireland
Executive Producer - Thierry Levy
Post Production - Absolute
Colour - Juliette Wileman
Flame - Daniel Adams, Eldon Snelgrove, Antonio Jimenez
Nuke - Harvey David, Tommy Coulter Listen
Producer - Ollie Ireland
Sound Design - Sounds Good Audio