Mastercard - BRIT Awards

Lights, camera, action! We’re so proud of this spot we turned around in just a week and a half for Mastercard, sponsor of the BRIT awards. The 15 second piece - conceived by Craft Worldwide - revels in the artistry, innovation and touch of magic found in this real performance by attendees of the BRIT school. We had our work cut out for us crafting these sound-waves and injecting them with the vivaciousness of the singer’s voice and pounding backing track, as well as building the DJ a futuristic sound desk worthy of the USS Enterprise.

CREDITS

Client - Mastercard

Agency - Craft WW 

Director - Anthony Rubinstein 

Animation - Blind Pig

Creative Director - Ric Comline

Design & Animation - Ric Comline, Sean Cooper, Kingsley Harris

VFX assist - Gus Ribeiro 

Executive Producer - Thierry Levy

Producer - Ana Hoxha