JD Sports - Piccadilly Takeover
Described as 'The Christmas Claw', JD Sports' nostalgic arcade DOOH offering reaches out into Londoners directly from The Piccadilly Lights. The 3D mechanical arm, designed and executed in Cinema 4D by our 3D animation team, was crafted in line with Ocean Outdoor's DeepScreen technology.
The claw extends the full length of the screen, before reaching down and picking up two alternate JD shoes, which seemingly swing out into Piccadilly, thanks to forced perspective. With this new collaboration with the talented Ocean Outdoor team, London's big screens have never been busier and more engaging. If only winning at the arcades were that easy!
Client - JD Sport
OOH Agency - Ocean Outdoor
Head of Design & Studio - David Tait
Senior Project Manager - Melanie Blood
Project Manager - Bruno Jardim
Animation - Blind Pig
Creative Leads - Sean Cooper, Kingsley Harris
Animation - Kingsley Harris, Sean Cooper, Lawrence Scanlon, Hugh Loughrey
Creative Director - Ric Comline
Executive Producer - Thierry Levy
Producer - Roberta Fox