BLIND PIG ANIMATION

Tasked with creating social content for the iconic Holland & Barrett, we had a lot of fun experimenting with stock imagery and AI to craft a series of chaotic, trend-led memes.

Leaning into the endless fads and wellness crazes we’re bombarded with - particularly around the New Year - the work deliberately builds a sense of visual overload. All that noise is then cut through with a moment of calm, grounded by Holland & Barrett’s products.

The result is a tongue-in-cheek take on modern wellness culture, using humour and contrast to remind audiences that sometimes, simpler is better.

CREDITS

Client - Holland & Barrett

Agency - Lucky Generals

Animation - Blind Pig

Executive Creative Director - Ric Comline

Motion Graphics - Maya Remini, William Smith, Lawrence Scanlon

AI Animation - Sveety K

Executive Producer - Josephine Gallagher

Senior Producer - Ana Hoxha

Production Assistant - Ben Riley

Audio - Absolute

Sound Design - Ellis McGourlay