HMRC - Customer Education

The journey of a ball is no small feat - HMRC is aiming to educate their customers about their knowledge gaps in their brand new campaign by agency Pablo London.

A mix of 3D and 2D animation takes us into a home of hurdles and obstacles, where our protagonist - yes a ball - needs to find the way to its goal. We build several scenes in Cinema 4D to depict the rooms and surfaces the ball travels through, with lots of little easer eggs in the background.

CREDITS

Client - HMRC

Agency - Pablo London

Animation - Blind Pig

Creative Director - Sean Cooper

3D Animation - Sean Cooper, Kingsley Harris

Subtitles - Bella Norman

Audio - Ellis McGourlay

Executive Producer - Josephine Gallagher

Senior Producer - Roberta Fox

Production Assistant - Ben Riley