HMRC - Customer Education (With Organic Films)

The journey of a ball is no small feat – HM Revenue and Customs is aiming to educate customers about gaps in their knowledge in a brand new campaign by agency Pablo London.

A mix of 3D and 2D animation takes us into a home of hurdles and obstacles, where our protagonist – yes, a ball – needs to find its way to the goal. Each room becomes a playful metaphor for the challenges and confusion people can face when navigating their tax responsibilities.

Using Cinema 4D as the foundation for the world building, we created a series of stylised domestic environments for the ball to travel through. The 3D setup allowed us to carefully shape ramps, surfaces and transitions so the ball’s movement felt smooth and purposeful, while camera moves guide the audience through the space. It also gave us the chance to pack the environments with small visual easter eggs and background details that reward a closer look, helping each room feel characterful while supporting the humour and tone of the film.

CREDITS

Client - HMRC

Agency - Pablo London

Animation - Blind Pig

Creative Director - Sean Cooper

3D Animation - Sean Cooper, Kingsley Harris

Edit - Bella Norman

Audio - Ellis McGourlay

Executive Producer - Josephine Gallagher

Senior Producer - Roberta Fox