Disney - Marvel x Bel

We were thrilled when our partners at Disney approached us with a project with our favourite Marvel characters for a unique collaboration between cheese giant Bel and the Marvel universe.

The challenge upfront was evident - bringing to life a set of recognisable and loved Marvel characters whilst staying true to their established movements and personality - from a couple of still images! By cutting up each image into key parts and rigging them on each limb, we created the key motion for each with cartoon-style action lines and camera shakes. 

We're excited to see them live on the Bel product sites and having made our very own contribution to the ever-expanding Marvel Cinematic Universe.


Client - Le Groupe Bel

Brand - Marvel Cinematic Universe

Agency - The Walt Disney Company

Creative Lead - Clara Limpus

Senior Line Producer - Miriam Honeyball

Head of Production & Operations - Kiri Hammond

Animation - Blind Pig

EP & Producer - Thierry Levy 

Animation - Jonny Bursnell

Creative Director - Ric Comline