BLIND PIG ANIMATION

We partnered with DESNZ and M+C Saatchi Group UK to launch the campaign 'A Little Saves a Lot', a winter energy-saving campaign brought to life through a richly crafted post-production process.

The story centres on a family of thrifty mice, designed to evoke the nostalgia of classic British children’s storytelling. The 3D mice and set builds were all hand-crafted and created practically by a talented team of artists. Although created to feel like traditional stop-motion, the world was meticulously brought to life through contemporary VFX, post-production craftsmanship and textural compositing techniques. Detailed lighting, nuanced animation, and a warm overall look & feel,  all help embed the characters into their storybook-style environment, while Derek Griffiths’ voiceover is woven into the sound design to reinforce the cosy, familiar tone.

Across online video, social, out-of-home display and radio channels, the campaign’s post-production pipeline played a crucial role in ensuring consistency and emotional resonance. The result is a seamless fusion of nostalgia and contemporary craft, supporting the government’s Energy Savings initiative by turning practical advice into warm and engaging spots.

CREDITS

Client - DESNZ (Department for Energy Security and Net Zero)

Agency - M+C Saatchi

Animation - Blind Pig

Executive Creative Director - Ric Comline

Set Build - Christine Peters

Model Maker - Laura Statham

Asset Development - William Smith, Kingsley Harris

Animation - Ric Comline, Svitlana Kolesnichenko, Christine Peters, David Ellis, Arkin Esref

Compositing - Ric Comline, Sean Cooper, Lawrence Scanlon, David Ellis

Executive Producer - Thierry Levy

Senior Producer - Roberta Fox

Production Assistant - Ben Riley

Sound & Edit - Absolute

Edit - Ollie Burn, Bella Norman

Sound Design - Ian 'Arge' Hargest, Ellis McGourlay

Sound Assist - Daniel Panayi