Coca Cola - IceBox - Piccadilly

It was a dream to douse this spot for Coke with a bit of deep-screen magic! Our friends at Grey London reached out with the hopes that we could help transform their footage for Piccadilly Circus, and we were happy to oblige.

A combination of C4D and After Effects was employed to pull this off, using the former to build a 3D cooler box that would match the cooler in the shot plate. Artist Kingsley Harris said, “I spent time studying the curvature and the lighting on the cooler before jumping in, to ensure both 3D and shot plate felt integrated and part of the same world. It was a great challenge and I’m pleased with the result.”

CREDITS

Client - Coca Cola

Agency - Grey

Creative Director - Ben Lambert 

Creative - Ben Ecclestone

Creative - Egan Cardoso 

Senior Producer - Tash Bedford 

Assistant Producer - Eden Hastings

Shoot - Hogarth 

Directors - Stephen Salesse, Ed Harber 

Senior Producer - Julie Hughes 

DOP - Luke Scott

Deep Screen - Blind Pig 

Animation Supervisors - Ric Comline, Sean Cooper

Animator - Kingsley Harris 

Roto - Tommy Coulter Liston

Producer - Ana Hoxha 

Executive Producer - Thierry Levy