Boots - Happy

Another wonderful collaboration between Ogilvy, Curate Films, Absolute Post and Blind Pig sees the release of this heart-warming spot for Boots, in association with The Hygiene Bank.

Boots has partnered up with The Hygiene Bank this winter to donate £1million worth of products to those who cannot afford them and to help fight hygiene poverty in the UK. It also creates a platform to encourage giving and unity in the generally challenging climate of 2020, so to find out more visit

With an extreme schedule and deadlines that challenged the team, Absolute and Blind Pig worked tirelessly with the director to ensure that there was no compromise on character and that everything stayed true to the feel-good mood of the piece. 


Agency - Ogilvy UK

Producer - Sally Lipsius

Creative Directors - Nicola Wood and Andy Forrest 

Creatives - Emma Parkinson and Solomon Bednall-Greaves

Production Company - Curate Films

Director - Silence Aitken-Till

DP - Rik Burnell

Executive Producer & Founder - Madeleine Sanderson 

Production Assistant - Sophia Nagar 

Editor - Silence Aitken -Till

Sound - Edward Hoyland at Bacchus Creative 

Post Production - Absolute Post

Colourist - Jules Willeman  

2D Lead - Scott Simmonds

Exec Producer - Sally Heath

Production Assistant - Ava Millard

Animation - Blind Pig 

Creative Lead - Christine Peters

Animators - Christine Peters, Niall High, Sean Cooper, William Smith