BMW - Augmented

In an elaborately-staged display using aesthetic lighting installations and innovative storytelling, BMW brings to life the development process and engineering expertise behind the new BMW 7 Series Sedan. The installation will be on show at BMW Welt in Munich, the BMW Brand Stores in Paris and Brussels and the BMW Driving Centre in Seoul. In this way, the BMW brand is combining art and technology in a unique installation that sets a new standard for customer experience.

CLIENT: BMW
PRODUCTION COMPANY: HOLITION
PRODUCER: KIRSTY MURRAY
ANIMATION: TOM CARDO MORENO, CHRISTINE PETERS, RIC COMLINE, BRADLEY FRANKLIN