BLIND PIG ANIMATION

Free beers? YES! This was the campaign concept the brilliant agency Lucky Generals put together for their immersive Birra Moretti digital-out-of-home spot for the iconic Piccadilly Lights. The brief took us to a cosy, Christmas-themed Tuscan town, complete with warm lights, festive charm, and one very Italian-looking gentleman on a mission to deliver beer.

We captured a real actor’s movement in the studio, designed our character with the help of creative AI, and used integrated AI tools to merge the two world together - giving us natural motion without opting for traditional motion capture. From there, we crafted the entire Italian town and environment in 3D to wrap the character in an immersive, cinematic and festive world for the big screen.

This was an excellent case study for an integrated AI workflow, seamlessly incorporating animation, post-production and AI pipelines into one unified output. 

CREDITS

Client - Birra Moretti

Agency - Lucky Generals

Animation - Blind Pig

Executive Creative Director - Ric Comline

Creative Director - Sean Cooper

3D Animation - Sean Cooper, Kingsley Harris

AI Character Design - Sveety K

AI Animation - Matt Burn

CG Dev - Tony Atherton, Ollie Grant

Talent - Tom Silburn

Gaffter - Tim O'Connell

Studio Manager - Tiger Campbell Yates

Executive Producer - Josephine Gallagher 

Senior Producer - Ana Hoxha

Production Assistant - Ben Riley