Backhausen - Pillars
At Blind Pig we love working direct to client, which is why we were thrilled when we were given the opportunity to work directly with renowned Austrian premium fabric super-brand Backhausen.
Backhausen has been an iconic player in luxury fabric design and production over the past 170 years, encompassing an archive of 5,000 prints, iconic collaborations with architects and artists, as well as contemporary application of fabrics across interior design and lifestyle.
We were tasked to bring to life the four iconic pillars of the brand, namely Heritage, Craftsmanship, Individuality and Sustainability. Borrowing from the handcrafted approach of their historic weaving technique, the four animations boast with hand-drawn illustrations, frame by frame animation and original music compositions.
The collaboration with Backhausen’s team and creative director Dr Louise Kiesling was not only inspiring but also a thoroughly enjoyable partnership.
Client - Backhausen
Owner / Creative Director - Dr Louise Kiesling
CEO - Andreas Kiesling
Creative - Luis Casanova
Marketing & Sales - Maria Florencia Caruso
Animation Studio - Blind Pig
Creative Director - Ric Comline
Creative Lead - Christine Peters
Animation - Christine Peter, Niall High
Music - Joe Worters
EP / Producer - Thierry Levy