Backhausen - Pillars

At Blind Pig we love working direct to client, which is why we were thrilled when we were given the opportunity to work directly with renowned Austrian premium fabric super-brand Backhausen.

Backhausen has been an iconic player in luxury fabric design and production over the past 170 years, encompassing an archive of 5,000 prints, iconic collaborations with architects and artists, as well as contemporary application of fabrics across interior design and lifestyle. 

We were tasked to bring to life the four iconic pillars of the brand, namely Heritage, Craftsmanship, Individuality and Sustainability. Borrowing from the handcrafted approach of their historic weaving technique, the four animations boast with hand-drawn illustrations, frame by frame animation and original music compositions. 

The collaboration with Backhausen’s team and creative director Dr Louise Kiesling was not only inspiring but also a thoroughly enjoyable partnership.

CREDITS

Client - Backhausen

Owner / Creative Director - Dr Louise Kiesling

CEO - Andreas Kiesling

Creative - Luis Casanova 

Marketing & Sales - Maria Florencia Caruso

Animation Studio - Blind Pig

Creative Director - Ric Comline

Creative Lead - Christine Peters 

Animation - Christine Peter, Niall High

Music - Joe Worters

EP / Producer - Thierry Levy