BLIND PIG ANIMATION

This project saw Blind Pig step into slightly different territory from our usual animation-led work. We were invited to direct a short documentary celebrating 25 years of ASOS, offering a rare behind-the-scenes look at the people and processes that have shaped the brand.

Filming inside ASOS HQ at their iconic London campus, we spent time with teams across the business - from designers and material merchants to the internal production crew and website developers - gaining insight into the many moving parts that make ASOS what it is today.

Directed and produced by Blind Pig, the entire project was delivered in-house, with filming, animation and post-production handled alongside our sister company, Absolute. The result is an authentic and celebratory snapshot of a brand marking 25 years of innovation, ambition, and cultural impact. 

CREDITS

Client - ASOS

Production & Animation - Blind Pig

Director - Ric Comline

Motion Graphics - Ric Comline, Lawrence Scanlon, Neil Szymanski, Maya Remenyi

DoP - Ollie Dahmen

Gaffer - Richard Scott

Sound - Glen Travis

Focus Puller - Sam Taylor

Camera Assist - Sam Mason

Senior Producer - Ana Hoxha

Production Assistant - Ben Riley

Executive Producer - Thierry Levy

Post Production - Absolute

Editor - Tom Boucher

Additional Editor - Ollie Burn

Junior Editor & Edit Assist - Bella Norman

Colour - Peter Oppensdorff

Colour Assist - Marina Soro, Anthony Abbott

Sound Designer - Daniel Panayi

Music - Felt Music