Arden Grange's new TVC has a unique charm of its own.
Through carefully considered craft, Blind Pig created an aesthetic that feels somewhere between a cinemagraph and live action. The end result is warm, intriguing and in-line with the brand's trusty family tone.
To achieve this, Blind Pig's expert animation team had to get creative! With only a limited amount of images and videos of the dogs and rooms available, animation lead Niall High opted for digital puppetry and layered warping. This allowed him to breathe life into each room of Arden Grange's manor, and create subtle movements and a charming sense of realism and personality for each dog.
Agency - Designate
Creative Director: Faye Carre
Agency Producer: Emma Johnston
Animation - Blind Pig
Creative Director - Ric Comline
Animation Lead - Niall High
Animation - Niall High, Sean Cooper, William Smith
Compositing - Niall High, Sean Cooper
Post-Production - Absolute
Executive Producer - Jenna Le Noury
Senior Producer - Rosanne Crisp
Production Assistants - Yasmin Tilly, Sarah Maerz
Music Composition - Joe Worters
Sound Design & Mix - Joe Marsden