We are fortunate to count Ancestry to one of our most regular clients, with various TVC’s and online films commissioned over the past year.
In partnership with Ancestry and creative agency Anomaly, we were given the opportunity to forage through archival imagery, with a view to tell various stories through a selection of old photography.
Our team met their challenge when we were tasked to bring these still images to life via animation, meticulously cutting out elements and creating new layers to achieve additional dimensions in the photographs. The animation was then created by adding camera moves, achieving an almost 3-dimensional parallax movement across all the layers.
We thoroughly enjoyed working with Anomaly and Ancestry on these films and look forward to the next iterations in the near future.
Animation Studio - Blind Pig
Creative Director - Ric Comline
Animation - Ric Comline, Hugh Loughrey, Lawrence Scanlon, Niall High
Edit - Tom Boucher, Tom Higgins
Colour - Matt Turner
Production Director - Belinda Grew
Producer - Kirsty Murray
Jr. Producer - Ollie Ireland
Agency - Anomaly
Production Director - Amy Straker-Lonnen
Producer - Kate Mahoney
Creative - David Lawrie
Account Director - Jen Sullivan
Account Manager - Rob Henderson
Client - Ancestry UK
Marketing Director (UK & Ireland) - Hannah Wilson
Creative Director Europe - Joanna Sheppard