Alzheimer's Research UK

Alzheimer’s Research UK’s hopeful new campaign is an ode to the brain, which, as actress, Shobna Gulati reminds us, ‘has masterminded everything we’ve ever known’. The charity is making huge breakthroughs towards a cure for dementia, and the film credits our brightest organ for this, rather than focusing on the impact of the disease on it. 

Blind Pig conceptualised just some of the brain’s biggest accomplishments - from architecture, to memories, to languages, before bringing them to life through animation using After Effects and Cinema 4D. Our in-house composer, Joe Worters, added an enchanted score to mirror the campaign's rightfully hopeful and optimistic approach.

CREDITS

Client - Alzheimer's Research UK

Agency - Wonderhood Studios

Animation - Blind Pig

Creative Director / Animation Lead - Ric Comline

Design & Animation Development - Sean Cooper, Christine Peters

Producer - Hannah Whitehill

Executive Producer - Thierry Levy

Production & Post - Absolute

Director - Jonas McQuiggin

Director of Photography - Ben Cotgrove

Edit - Tom Boucher

Colour - Matt Turner

VFX Artist - Antonio Jimenez

Shoot Producer - Louise Gray-Murray

Post Producer - Hannah Whitehill

Executive Producer - Jenna Le Noury

Music Composition - Joe Worters

Sound Design - Joe Marsden