Alzheimer's Research UK

Alzheimer’s Research UK’s hopeful new campaign is an ode to the brain, which, as actress, Shobna Gulati reminds us, ‘has masterminded everything we’ve ever known’. The charity is making huge breakthroughs towards a cure for dementia, and the film credits our brightest organ for this, rather than focusing on the impact of the disease on it. 

Blind Pig conceptualised just some of the brain’s biggest accomplishments - from architecture, to memories, to languages, before bringing them to life through animation using After Effects and Cinema 4D. Our in-house composer, Joe Worters, added an enchanted score to mirror the campaign's rightfully hopeful and optimistic approach.

CREDITS

Agency - Wonderhood Studios

Creative Director - Harv Bains

Chief Creative Officer - Aidan McClure

Director of Data Strategy - Jack Colchester

Chief Strategy Officer - Jess Lovell

Account Manager - Eddy Yan

Chief Operating Officer - Alex Best

Producer - Georgia Totvanian

Production - Absolute

Director - Jonas McQuiggin

Director of Photography - Ben Cotgrove

Shoot Producer - Louise Gray-Murray

Post Producer - Hannah Whitehill

Executive Producer - Jenna Le Noury

Post-Production - Absolute Post

Edit - Tom Boucher

Colour - Matt Turner

VFX Artist - Antonio Jimenez

Animation Studio - Blind Pig

Creative Director / Animation Lead - Ric Comline

Design & Animation Development - Sean Cooper, Christine Peters

Producer - Hannah Whitehill

Executive Producer - Thierry Levy

Audio - Absolute

Music Composition - Joe Worters

Sound Design - Joe Marsden