Tourism Western Australia - Whaleshark DeepScreen

In the stunning Ningaloo Reef of Western Australia, the whale shark - the largest known extant fish species in the world, swims. Though, Londoners will be pleased to hear they can experience this magnificent creature (which has been known to exceed 18m long!) from the Piccadilly Lights, no less. Working with Tourism Western Australia, we used authentic references to design a whale shark in 3D. Using Cinema 4D, Piccadilly passersby can benefit from Ocean Outdoor's DeepscreenTM technology, as if experiencing the stunning whale shark in the reef themselves.


Client - Tourism Western Australia

OOH Agency - Ocean Outdoor

Head of Design & Studio - David Tait

Senior Project Manager - Melanie Blood

Project Manager - Bruno Jardim

Animation - Blind Pig

Creative Leads - Ric Comline, Sean Cooper

Animation - Ric Comline, Kingsley Harris, Sean Cooper, Lawrence Scanlon

Creative Director - Ric Comline

Executive Producer - Thierry Levy

Producer - Ana Hoxha