Paramount+ - Piccadilly Takeover


In June 2022, streaming service, Paramount+, teamed up with London media platform owner Ocean Outdoor and Blind Pig, to organise a complete Halo takeover. 

We played a huge part in this, using a 3D, DeepScreen™ technology on Europe's largest advertising display: the Piccadilly Lights, to place visitors right amongst the action. Upon receiving the character animation for the show's main character, the Master Chief, our team quickly got to work animating, lighting, rigging and texturing, before compositing Master Chief into an environment alongside multiple VFX elements such a dust and smoke. 

The end result sees this protagonist seemingly lean right out into Piccadilly Circus itself - an outcome possible by the clever craft of forced perspective created by Blind Pig's animation team




CREDITS


Client - Paramount+

OOH Agency - Ocean Outdoor

Head of Design & Studio - David Tait

Senior Project Manager - Melanie Blood

Project Coordinator - Joseph Banning


Animation - Blind Pig

Creative Director - Ric Comline

Creative Lead - Sean Cooper 

Animation - Sean Cooper, Lawrence Scanlon, Michael Woodruff, Brett Lewis

Executive Producer - Thierry Levy

Producer - Ana Hoxha