Nissan x Woolmark
Warmth. Durability. Natural fibres. Mother Nature’s own technology is still unparalleled when it comes to the optimum material for clothing. We were pleased to emphasise this point in this spot for Nissan’s team kit unveiling, in collaboration with Woolmark who crafted the looks from Merino Wool. Using a mix of 2D and 3D animation, we created a blueprint-style sequence that reveals the microscopic makeup of the wool, emphasising its strength at a cellular level.
CREDITS
Client - Nissan
Agency - Dark Horses
Animation & Post - Blind Pig
Creative Director - Ric Comline
Design - David Raccoon
Animation - Niall High
Colour - Jules Wileman
Executive Producer - Thierry Levy
Producer - Roberta Fox