Motorsport meets animation. Three racing drivers discuss the future of Goodyear tyres, accompanied by - and interacting with - our 3D skeletal product illustrations and animations. Using Cinema 4D and After Effects, our team designed some blueprint-esque iterations of the drivers' suggested treads, shells and axis', as Goodyear lean on direct consumer research to develop their business. This was a prime example of excellent integration of GFX into live-action plates to further the narrative of the video.

Client - Goodyear

Agency - Think.Make.Create 

Directors - Marcus Jones, Jacquie Beaumont, Andrea Kapos

Producer - Madeleine Martinez

Editor - Francis Harris

Clean up - Viliam Sinc

Animation - Blind Pig

Animation Supervisor - Sean Cooper

Creative Director - Ric Comline

Producer - Ana Hoxha

Executive Producer - Thierry Levy