The first app that teaches the blind to visualise with sound - Eyedar is based on the principles of echolocation. In the absence of sight, the brain can use the ears to map our surroundings, an ability called echolocation. Echolocation can enhance spatial awareness in people who are blind and lead to greater independence.
Blind Pig closely collaborated with award-winning health agency Area 23, developing and crafting the visual language and graphical execution for the app and film. With carefully developed the visual language and executed it with beautiful 3D animation, as well as composing the music and applying bespoke sound design.
Eyedar won four Lions at Cannes this year.
Client - Horizon Therapeutics
Agency - Area 23
Chief Creative Officer - Tim Hawkey
EVP Group Creative Director - David Adler
SVP Group Creative Director - Eduardo Tavares
VP Creative Directors - Rosie Mossey, Denise Banksen
Executive Producers - Jessica Hasselkorn, Anna Lopez
Animation & Post Production - Blind Pig
Executive Producer - Thierry Levy
Producer - Ana Hoxha
Creative Director - Ric Comline
Creative Lead - Kingsley Harris
Design & Animation - Ric Comline, Kingsley Harris, Lawrence Scanlon
Colour Grade - Juliette Wileman
Music - Joe Worters
Sound Design - Joe Marsden