Dublin City Council - 30KM
When Dublin City Council decided to speak about road safety and new measures to keep everyone safe on Dublin's roads, they chose to do so via animation. This short video was one in a series of four created in collaboration with JWT Folk in Ireland, showing what it would be like if pedestrians behaved like drivers in the city.
Meticulous character development was a big part of bringing these to life, with a vast design exploration of style, movement and colour palettes. The story came to life via frame by frame animation, with the personalities of the character personalities coming across despite their very short screen presence.
The video was finished with music composition and sound design by our very own in-house composer.
Client - Dublin City Council
Agency - JWT Folk
Broadcast Director - Michael Cullen
Art Director - Conor Swanton
Creative Copywriter - Rory Connolly
Account Manager - Sarah McCarthy
Animation - Blind Pig
Creative Director - Ric Comline
Design & Animation - Christine Peters, Niall High
Music & Sound - Joe Worters
EP & Producer - Thierry Levy