Xbox - Dreamland
To mark the 2022 FIFA World Cup, we were tasked with creating some 2D parallax animations for Xbox. Working in Cinema 4D and After Effects alongside creative agency, Edelman, our team created a multi-channel social campaign. We incapsulated the French and English teams within multiple recognisable gaming worlds: Halo, Minecraft, The Elder Scrolls and Forza.
The final outputs have a paint-like, handcrafted, unique quality and were heavily engaging throughout the World Cup on social media.
CREDITS
Client - Xbox
Agency - Edelman
Executive Creative Director – Jamie Cordwell
Associate Creative Director (Art Director) – Thiago Campos
Associate Creative Director (Copywriter) – John Wilds
Producer – Diane Chan
Associate Director – Amy Dyson
Associate Director – Ewen Doddrell
Senior Director – James Donovan
Business Affairs – Avrian McCoy
Animation Studio - Blind Pig
Animation - Sean Cooper, Kingsley Harris, Lawrence Scanlon, Hugh Loughrey
Illustration - Niall High
Producer - Roberta Fox
Executive Producer - Thierry Levy
Music & Sound Design - Whitelabel Studios
Music Composer & Audio Engineer - Jamie Lyme