DUNE - AW 2018
DUNE LONDON’s latest work which showcases their Autumn Winter Collection will be released in store and online from 6th September.
The work was created by Blind Pig in close partnership with Absolute Post and amplifies Blind Pig’s step into full service direct to clients.
This season prepare to enter a magical forest where anything is possible. Where shoes grow from trees and fairy-tale bugs lead us on an enchanting journey of transformation; with their timeless new collection taking you to exceptional places.
Ric Comline, Creative Director at Blind Pig says: “Developing this campaign with the team at Dune has been an amazing experience. We worked in a really innovative, agile way, with a small creative team from Blind Pig constantly interfacing with the team at Dune - putting creativity at the core of our approach. This strategy allowed us to heavily invest in production and post-production, building a stunning set to shoot over multiple days before bringing stills and film into an extensive visual effects phase to augment and embellish what we captured. I love the richness of this campaign, we applied considerable attention to detail throughout the process, and I think this really pays off in the final results.”
Dave Smith, Executive Director says: “The initial idea for this campaign was epic, and the cinematic and storytelling challenges have really made this a unique experience. The final campaign is everything we hoped for and more, and the set design and build has given us an incredibly high standard to live up to and surpass.”
The teams at Blind Pig and Absolute collaborated and designed content to be distributed across all mediums for the launch of Dune’s Autumn Winter Collection for 2018.
CLIENT: DUNE LONDON
DIRECTOR: SYE ALLEN
EXECUTIVE DIRECTOR: DAVE SMITH CREATIVE DIRECTOR: RIC COMLINE
PRODUCER : FIONA CAMPBELL & SALLY HEATH
PRODUCTION COMPANY: DARK ENERGY
POST PRODUCTION: ABSOLUTE POST
POST PRODUCER: SALLY HEATH
PHOTOGRAPHER: JASON PIETRA
EDITOR: TOM BOUCHER
MUSIC: JOE WORTERS @ BLINDPIG
3D ARTISTS: DAN BAITON, AARON MASIH, SERSHA LAWRENCE
2D ARTISTS: OWEN SAWARD, ELLIOT PLATT, JACK KENNEDY, OTIS GUINESS-WALKER,
GRADE: MATT TURNER